The Icarus Deception - written by best-seller marketing genius, Seth Godin - is a refreshing collection of ideas, challenging the reader to consider a deeper question of why and why not now.

In the month of March 2019; a group of fourteen students from Ryerson University in Toronto, Ontario travelled overseas to Munich, Germany to participate in the annual, six-day intensive APE Design Thinking Bootcamp.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.